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60th birthday candles
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,248.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Market size
Bad$93K$93K/yr · 88K searches
Price range
Bad$3.96–$18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.63avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier