46
60th birthday balloons
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Okay2,950.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Price range
Bad$4.45–$18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.00avg listing price — sweet spot $15–$100
Market size
Bad$68K$68K/yr · 108K searches
Signals No Dominant Brand