58
50x70cm frame
Launch itA $1.4M/yr market growing +3.8% this quarter with returns at 3.1% — clears our launch bar.
Avg price
Incredible$34.82avg listing price — sweet spot $15–$100
Price range
Incredible$18.33–$76.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.4M$1.4M/yr · 805K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Bad8,867.43avg incumbent reviews — the moat a new listing must climb