51
50th birthday candles
Worth a lookShows searches that convert (11.3% search→purchase), but prices mostly outside the sweet spot ($3.97–$16.58) keeps it on the watch list.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,470.12avg incumbent reviews — the moat a new listing must climb
Market size
Okay$141K$141K/yr · 159K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Avg price
Bad$7.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$3.97–$16.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand