46
40x60 frame
Skip itPrices mostly outside the sweet spot ($20.40–$417.86) — this niche doesn't clear our bar today.
Avg price
Great$85.95avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$205K$205K/yr · 132K searches
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Bad4,373.45avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$20.40–$417.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price