45
40th birthday candle
Skip itPrices mostly outside the sweet spot ($3.95–$13.79) — this niche doesn't clear our bar today.
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,493.26avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$202K$202K/yr · 205K searches
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Avg price
Bad$6.97avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$3.95–$13.79cheapest to priciest tracked listing — scored on the share inside $15–$100