36
40 and fabulous
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Review moat
Good1,439.57avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.05avg listing price — sweet spot $15–$100
Price range
Okay$7.64–$21.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 77K searches
Signals High Returns