52
4 x 5 picture frame
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but soft demand (+4.0% this quarter) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$5.11–$26.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,867.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay$155K$155K/yr · 240K searches
Growth
Okay+4.0%90-day search growth — must beat 0% to launch