53
4 candle
Worth a lookShows a fragmented shelf (top 5 take 29% of clicks), but prices mostly outside the sweet spot ($2.10–$9.97) keeps it on the watch list.
Competition
Great29%top-5 click share — an open shelf
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good783.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay$179K$179K/yr · 329K searches
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$5.92avg listing price — sweet spot $15–$100
Price range
Bad$2.10–$9.97cheapest to priciest tracked listing — scored on the share inside $15–$100