50
39th birthday decorations
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($83K/yr) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good687.93avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$11.94avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$4.08–$21.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 115K searches
Growth
Bad-7.1%90-day search growth — must beat 0% to launch