45
30th birthday sash
Skip itPrices mostly outside the sweet spot ($6.22–$16.88) — this niche doesn't clear our bar today.
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great490avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Avg price
Okay$9.52avg listing price — sweet spot $15–$100
Market size
Okay$119K$119K/yr · 192K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$6.22–$16.88cheapest to priciest tracked listing — scored on the share inside $15–$100