49
30th birthday candle
Skip itPrices mostly outside the sweet spot ($3.93–$14.02) — this niche doesn't clear our bar today.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,309.86avg incumbent reviews — the moat a new listing must climb
Market size
Okay$196K$196K/yr · 245K searches
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.36avg listing price — sweet spot $15–$100
Price range
Bad$3.93–$14.02cheapest to priciest tracked listing — scored on the share inside $15–$100