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47

3 inch floating candles

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A small market ($60K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 48Conversion 85Competition 40Returns 25Price range 93Avg price 95Brand share 58Review moat 57Quality gap 23

Avg price

Incredible$25.69

avg listing price — sweet spot $15–$100

Price range

Great$13.64–$69.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Review moat

Good1,235.29

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.4%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Returns

Bad5.1%

return rate — above 5% kills the launch gate

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 25K searches

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