50
3 inch floating candles white
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($38K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$21.13avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$6.74–$56.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,222.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Returns
Bad6.1%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 28K searches