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28x28 frame
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$41.33–$98.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$55.38avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,586.17avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.4%return rate — above 5% kills the launch gate
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$43K$43K/yr · 29K searches
Brand share
Bad98%top-5 brand share — brand-locked demand