52
26x26 pillow covers
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but soft demand (-23.4% this quarter) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great$19.22avg listing price — sweet spot $15–$100
Price range
Great$7.76–$47.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Great$865K$865K/yr · 2.6M searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,300.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.4%90-day search growth — must beat 0% to launch