58
24x18 frame
Launch itA $1.1M/yr market growing +8.8% this quarter with returns at 2.6% — clears our launch bar.
Avg price
Incredible$29.04avg listing price — sweet spot $15–$100
Price range
Great$11.74–$67.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 499K searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,151.06avg incumbent reviews — the moat a new listing must climb