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22x22 frame
Skip itA small market ($71K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$31.40avg listing price — sweet spot $15–$100
Price range
Incredible$23.60–$44.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,990.79avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.0%return rate — above 5% kills the launch gate
Market size
Bad$71K$71K/yr · 47K searches
Signals High Returns