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22 momme silk pillowcase
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$37.90avg listing price — sweet spot $15–$100
Price range
Great$9.14–$58.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$983K$983K/yr · 1.3M searches
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad78%top-5 click share — a locked-up shelf
Review moat
Bad16,074.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand