26
22 birthday decorations for women
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,401avg incumbent reviews — the moat a new listing must climb
Market size
Okay$172K$172K/yr · 412K searches
Avg price
Okay$9.74avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.99–$10.13cheapest to priciest tracked listing — scored on the share inside $15–$100