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21st birthday candles
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but prices mostly outside the sweet spot ($3.87–$15.53) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good608.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 201K searches
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Avg price
Bad$7.10avg listing price — sweet spot $15–$100
Price range
Bad$3.87–$15.53cheapest to priciest tracked listing — scored on the share inside $15–$100