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Skip itSoft demand (-11.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,168.16avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.93–$19.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$117K$117K/yr · 191K searches
Avg price
Bad$7.46avg listing price — sweet spot $15–$100
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand