53
20x20
Worth a lookShows low returns (1.4%), but a deep review moat (28,298 avg reviews) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$78.18avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$122K$122K/yr · 37K searches
Price range
Bad$9.70–$554.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad28,297.76avg incumbent reviews — the moat a new listing must climb
Signals High Price