24
2024 glasses
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible56.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.82avg listing price — sweet spot $15–$100
Price range
Bad$4.55–$17.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.7%return rate — above 5% kills the launch gate
Market size
Bad$50K$50K/yr · 128K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Growth
Bad-38.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand