23
20 dollar items
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$23.77avg listing price — sweet spot $15–$100
Price range
Great$8.85–$66.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,156.8avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-30.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$11K$11K/yr · 127K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns