Skip to content
45

2 quart baking dish

Skip it

Soft demand (-32.6% this quarter) — this niche doesn't clear our bar today.

Market size 14Growth 9Conversion 27Competition 78Returns 31Price range 95Avg price 95Brand share 83Review moat 57Quality gap 32

Avg price

Incredible$29.18

avg listing price — sweet spot $15–$100

Price range

Incredible$15.24–$69.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Review moat

Good1,226.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$57K

$57K/yr · 91K searches

Growth

Bad-32.6%

90-day search growth — must beat 0% to launch

Trend