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52

2 candle

Worth a look

Shows low returns (1.5%), but prices mostly outside the sweet spot ($2.31–$10.76) keeps it on the watch list.

Market size 45Growth 32Conversion 79Competition 79Returns 85Price range 0Avg price 16Brand share 64Review moat 67Quality gap 17

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Competition

Great36%

top-5 click share — an open shelf

Review moat

Good827.54

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Market size

Okay$239K

$239K/yr · 506K searches

Growth

Okay+5.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$5.90

avg listing price — sweet spot $15–$100

Price range

Bad$2.31–$10.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

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