34
1995
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$4.08–$37.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good904.86avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.6%return rate — above 5% kills the launch gate
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 63K searches