39
19.75 x 27.5 frame
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$31.96avg listing price — sweet spot $15–$100
Price range
Incredible$27.65–$51.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
Market size
Bad$84K$84K/yr · 52K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad16,300.6avg incumbent reviews — the moat a new listing must climb