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18x18 pillow inserts set of 4
Worth a lookShows searches that convert (11.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Great$14.25–$31.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$20.44avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$369K$369K/yr · 158K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Review moat
Bad11,598.95avg incumbent reviews — the moat a new listing must climb