51
18th birthday candles
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but soft demand (-25.5% this quarter) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good737.76avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.64–$21.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.94avg listing price — sweet spot $15–$100
Market size
Bad$60K$60K/yr · 98K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand