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16x24 pillow inserts
Skip itA deep review moat (22,989 avg reviews) — this niche doesn't clear our bar today.
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.41avg listing price — sweet spot $15–$100
Price range
Great$9.76–$33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Okay$189K$189K/yr · 72K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Review moat
Bad22,989.21avg incumbent reviews — the moat a new listing must climb