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16x24 frame
Launch itA $2.7M/yr market growing +3.1% this quarter with returns at 3.2% — clears our launch bar.
Market size
Incredible$2.7M$2.7M/yr · 1.6M searches
Avg price
Incredible$25.06avg listing price — sweet spot $15–$100
Price range
Great$12.72–$37.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad8,687.5avg incumbent reviews — the moat a new listing must climb