42
16x20 pillow insert
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.71avg listing price — sweet spot $15–$100
Price range
Good$8.22–$32.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad19,606.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$43K$43K/yr · 17K searches
Brand share
Bad97%top-5 brand share — brand-locked demand