60
16x20 frames
Launch itA $4.5M/yr market growing +9.4% this quarter with returns at 3.2% — clears our launch bar.
Market size
Incredible$4.5M$4.5M/yr · 3.3M searches
Avg price
Incredible$24.38avg listing price — sweet spot $15–$100
Price range
Great$10.04–$43.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Review moat
Bad12,854.39avg incumbent reviews — the moat a new listing must climb