43
15x21 frame
Skip itSoft demand (-12.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.83avg listing price — sweet spot $15–$100
Price range
Incredible$18.27–$40.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$142K$142K/yr · 72K searches
Review moat
Bad5,905avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch