42
14x14 pillow inserts
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Price range
Good$9.78–$23.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$258K$258K/yr · 134K searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Review moat
Bad31,444.43avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand