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13x21 pillow insert
Skip itA small market ($42K/yr) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$22.00avg listing price — sweet spot $15–$100
Price range
Great$9.62–$33.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad27,688.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$42K$42K/yr · 16K searches