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13th birthday decorations for girls
Skip itSoft demand (-7.4% this quarter) — this niche doesn't clear our bar today.
Market size
Great$919K$919K/yr · 1.6M searches
Review moat
Good938.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.79avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$6.59–$19.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-7.4%90-day search growth — must beat 0% to launch