55
13 candle
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but prices mostly outside the sweet spot ($3.29–$13.81) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Competition
Great26%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good1,173.47avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Market size
Okay$124K$124K/yr · 165K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.95avg listing price — sweet spot $15–$100
Price range
Bad$3.29–$13.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand