45
12x48 pillow insert
Skip itSoft demand (-34.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.58avg listing price — sweet spot $15–$100
Price range
Incredible$17.24–$63.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,737avg incumbent reviews — the moat a new listing must climb
Market size
Okay$100K$100K/yr · 36K searches
Growth
Bad-34.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier