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12x22 pillow insert
Skip itA deep review moat (17,779 avg reviews) — this niche doesn't clear our bar today.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.60avg listing price — sweet spot $15–$100
Price range
Great$8.22–$35.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$99K$99K/yr · 45K searches
Review moat
Bad17,778.9avg incumbent reviews — the moat a new listing must climb