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12x18 pillow insert
Worth a lookShows searches that convert (11.1% search→purchase), but a deep review moat (12,422 avg reviews) keeps it on the watch list.
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.82avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$8.09–$28.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.9%90-day search growth — must beat 0% to launch
Market size
Okay$111K$111K/yr · 63K searches
Review moat
Bad12,422.45avg incumbent reviews — the moat a new listing must climb