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12x17 picture frame
Skip itA concentrated shelf (top 5 take 73% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Price range
Great$7.04–$49.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.68avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Growth
Okay+12.8%90-day search growth — must beat 0% to launch
Market size
Okay$193K$193K/yr · 120K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad8,268.88avg incumbent reviews — the moat a new listing must climb