50
12x16 pillow inserts
Worth a lookShows searches that convert (13.0% search→purchase), but a small market ($102K/yr) keeps it on the watch list.
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.64avg listing price — sweet spot $15–$100
Price range
Great$9.76–$31.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+32.7%90-day search growth — must beat 0% to launch
Returns
Good2.9%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$102K$102K/yr · 44K searches
Review moat
Bad4,451.05avg incumbent reviews — the moat a new listing must climb