48
12x16 mat
Skip itA small market ($118K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$30.62avg listing price — sweet spot $15–$100
Price range
Great$8.58–$58.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,678.85avg incumbent reviews — the moat a new listing must climb
Market size
Okay$118K$118K/yr · 79K searches
Growth
Okay+2.8%90-day search growth — must beat 0% to launch