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12x12 white frame
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.11avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$7.35–$27.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,341.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 20K searches