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12x12 pillow insert
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Good$12.46avg listing price — sweet spot $15–$100
Market size
Good$280K$280K/yr · 167K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Price range
Okay$7.90–$17.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Review moat
Bad33,894.23avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand