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12x12 frame
Launch itA $1.1M/yr market growing +12.7% this quarter with returns at 2.7% — clears our launch bar.
Market size
Great$1.1M$1.1M/yr · 957K searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.28avg listing price — sweet spot $15–$100
Price range
Good$6.78–$34.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,611.38avg incumbent reviews — the moat a new listing must climb