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12000 btu window air conditioner
Launch itA $2.2M/yr market growing +188.8% this quarter with returns at 1.5% — clears our launch bar.
Growth
Incredible+188.8%90-day search growth — must beat 0% to launch
Market size
Incredible$2.2M$2.2M/yr · 505K searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great354.09avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Avg price
Okay$323.20avg listing price — sweet spot $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$144.41–$519.01cheapest to priciest tracked listing — scored on the share inside $15–$100